The Creative Connection

Your Experts Are:
Jayme Shepherd – Making Memories
Jinger Adams – Provo Craft
Tim Holtz– Design Director, Ranger Ink
Margie Romney-Aslett-Owner,The Girls Loft

Your Roundtable Participants Include:

Melody Ross – Brave Girls Club
Traci Bautista – treiC Designs
Claudine Hellmuth – Claudine Hellmuth

Presenting Your Pitch:

1. All materials must be created in an electronic format and submitted to Brandy Shay –  brandy@thecreativeconnectionevent.com – by September 5th. This presentation will then be forwarded to each of the Experts and Roundtable Participants to review and have with them during your presentation.
2. You may bring to the Pitch a printed copy of your materials for each Expert and Roundtable Participant to strengthen your presentation.

Pitch Contents:

1. An Introduction to “you” that will include a brief and concise biography. As a guideline for your Introduction, you may use Form #1 below.
2. Brief and concise overview of your concept. As a guideline, you may use Form #2 below.
3. Present a visual illustration of your concept. This could be an illustrated or technical drawing, photograph, or small three-dimensional representation.

REMEMBER: You only have 3 minutes, which equals approximately 400 words. Keep your pitch concise and focused.

 

Form #1 for Introduction:

Using one page for your written introduction, please include the following information in the order listed:

1. Date
2. Full name
3. Company name, if applicable
4. Contact information
5. Biography – 150-175 words

Guidelines for Writing Your Biography

Your biography establishes your credibility as a craft designer. What is your professional expertise, education, life experience, or other compelling qualification that makes you the best person to be a company craft designer? And, please let us know if you have a social media presence; for example, are you on Twitter and/or Facebook? If so, how many people follow you on Twitter, and how many fans or friends do you have on Facebook?

 

Your written biography should be no longer than two paragraphs, or 150-175 words.

In the pitch, your introduction should be no longer than 50-75 words. That equals two to three sentences. Whittle down what’s most important for the pitch and practice reciting it.

Form #2 for Craft Concept Overview:

Using one single-spaced page for your written Overview, include the following information:

1. Brief and concise description of your craft concept, which should include specifications such as: size, materials, and technique. (150-175 words)
2. Brief and concise explanation of how your craft concept is different from those currently on the market, who your target market is, and why your concept meets an underserved or unmet niche in the marketplace. (150-175 words)

In the pitch, your overview will be 300-350 words. Practice delivering the overview aloud, along with your introduction, to keep within the three-minute time limit. Shorten if necessary.

Winners: