Breakout Session #2B: Growing Your Reach (Intermediate-to-Advanced)-Using Technology to Grow Your Reach: Search Engine Optimization (SEO)

A strong foundation of great content and a solid engaged community is a must for any long-term sustainable online site, but the fact remains that a large portion of your traffic is likely still coming from search engines. And if it's not? It could be. SEO is not an option, it's a must-have for any blogger serious about growing their reach. The goal of this session to is to take your SEO past the basic steps and plug-ins you may already employ and help you get even more out of the technology available to you. Now, keeping those folks around once the search engine brings them there? That's your job.